Visual design tool for supporting the sale of transformer products

Alfen Elkamo uses Wapice Summium® CPQ solution for the visual design of its transformer products. With the help of Summium® CPQ, Alfen Elkamo’s customers and vendors have access to a sales digitalisation solution that enables quick and easy configuration and visualisation of tailor-made products.

Alfen Elkamo is part of Alfen’s international organisation that focuses on the development and delivery of innovative products and projects in the field of electric power distribution. The Group’s product portfolio includes transformer substations for distributing power to industry, real estate properties and power companies as well as energy storage systems and charging systems for electric cars. Alfen Elkamo’s special expertise lies in various park substations designed for power companies as well as power distribution units for indoor and outdoor use.

With the introduction of Summium® CPQ, the handling of requests for quotation has become much more efficient and faster.

Visualisation facilitates sales as the tool creates clear images of the desired product and collects project-related information and technical documents to be attached to the quotation.

Markus Kekolahti, Sales Manager at Alfen Elkamo

– In addition, we are about to integrate the tool into our ERP system, which makes the technical plan for a substation available to all parties. Another key goal is to ensure that the products pass unaltered through the company’s various processes from sales to manufacturing. We have really invested in the development of tools around Summium to create a more efficient process that eliminates repetitive steps between various systems, Kekolahti continues.

– The solution has increased the modularity of transformer products and improved the control of variations, because the premises for all the processes up to manufacturing can be set up reliably at the design stage. This makes it easier to launch products in new markets. In addition, the system facilitates and speeds up customer cooperation, adds Pauli Perasto, Sales Manager at Wapice.

Summium® CPQ (Configure, Price, Quote) is a powerful sales configurator that helps companies sell complex products and services. The salesperson can easily configure a product and service package according to customer needs, determine a price for it and collect tender documents. Wapice has been developing the tool in close cooperation with industrial companies since 2000, and today it is used to sell more than EUR 2 billion worth of Finnish export products a year. Summium® CPQ is part of the Summium product family.


Article image: © Alfen Elkamo

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Additional Information

Pauli Perasto

Summium Sales Manager

Alfen Elkamo

Markus Kekolahti

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