User research is best suited for the first phase of a project when developing a new application. However, it is also useful for the further development of an existing application.
User research is used to examine the following:
- Are the users satisfied with the functionality, usability or appearance of the software.
- How well is the software suited for its intended purpose and how can it be improved.
- Whether the software lacks important additional functionality.
- Is the software suitable for its usage environment (contextual inquiry).
An investment in user research will pay itself back, because it will:
- Enhance software development. Projects will be completed more quickly and the need for further development is reduced.
- Lighten the burden on your company’s customer service, reducing the number of contacts related to software problems.
- Increase customer satisfaction. Your existing customers will remain loyal, and their praise may bring you new customers.
An investment in user research can bring about a significant competitive advantage by providing information on what the clients want and what they demand from the product.
